Lexus Design Award

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Lexus Design Award

Evgeny Arinin became the first Russian designer to receive the Grand Prix at the international Lexus Design Award competition.

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The fifth Lexus Design Award was centered on the concept of “Yet” — a revolutionary approach to solving complex challenges. Within this framework, Evgeny Arinin presented his own vision for a traffic regulation system.

The new traffic light design and its form allow not only the signal color but also the direction of movement to be perceived, helping drivers navigate traffic conditions more quickly and accurately.

Lexus Design Award  1
Lexus Design Award  2