Lexus Design Award

"Traffic Light System" conveys an alternative vision for traffic regulation: the new traffic light design and its form allow not only the signal color but also the direction of movement to be perceived, helping drivers navigate traffic conditions more quickly and accurately.

"When I began working on the modernization of traffic light system, it became clear that the challenge was far more nuanced and layered than it might initially appear. To me, a successful product lies in achieving a precise balance between utility, functionality, and a refined visual presence." Evgeny Arinin